Compelling Leading

"What creates compelling leadership?"
"What's different about the leader when people can't help but follow?"
"What are the common attributes - characteristics?"

Developing The Model

Researching Compelling Characteristics Perpetually guided by the evidence criteria:

  • Is the person achieving great results,
  • Having massive impact,
  • AND do followers WANT to be in close proximity to the Leader?

We modelled positive and contrastive examples of leaders around the globe to identify common or key characteristics and explore the nature of this attraction.

We dubbed this the ‘nectar to bees’ phenomenon.

Leaders in the field of modelling excellence and effective leadership styles made significant contributions to the research and development of the Compelling Leadership Model.

Research Method

Both compelling and not so compelling models of leadership were investigated – key characteristics of these leadership styles were distilled and contrasted in view of their effectiveness. Leaders across international and local communities were modelled in a broad range of environments including those involved in political, business, community and localised project leadership.

Adopting principles of Neuro-Linguistic Programming (NLP) ‘outside’ and ‘inside’ modelling, we utilised various media such as YouTube clips, biographies, public performances (speeches and announcements), both live and recorded, to first hand observations and direct interviews.


  • Present and past leaders including Gandhi, the Dali Lama, Nelson Mandela and Dr. Martin Luther King Jr.
  • Current and previous Australian Mayors, including the Lord Mayor of Sydney, Clover Moore & Warren Woodley, Mayor of Tamworth.
  • Current and past political leaders including Barack Obama.
the nectar phenomenon

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