10x Community Project

“The whole is greater than the sum of its parts.”


10X Principle

The 10X principle applied to leadership is a key component of this community leadership development. The essential idea is that 10X symbolizes the process of engaging a vision so large that the present way of thinking and acting cannot fulfil it. While honouring what has already been established, 10X thinking requires creative leaps beyond what already exists, including disrupting what is now working to achieve what is aspired to and can be imagined. One of the core presuppositions in this approach is that individually and collectively, we have the vision within us that will exponentially accelerate our ability to generate powerful outcomes.

Dr Gene Early’s practice of 10X thinking and action was inspired by his time in Silicon Valley as co-founder of Genomic Health, a break-through company in personalized medicine that produced the first genomic, diagnostic test to effectively assess the risk of recurrence of breast cancer. The concept of 10X is familiar to venture capital investors thinking in terms of their investment returns. It has been further extended in the technology space by mold-breaking entrepreneurs such as Elon Musk CEO of Space-X and Tesla (his Ted Talk), Peter Diamandis and Ray Kurzweil from Singularity University, and other companies such as Uber and Airbnb.

LevelUP Leading

This is a Next Level Leadership approach that uses the evidence criterion; do the actions of the leader create consistent, substantive and irreversible change in those around the leader, so that the leader is equipped to empower those around them to do influencing? This is called 3rd degree transformation.

A leader transforms when the change they seek stems from their own identity … an identity that is grounded in a world-view mindset … a mindset that shows up in actions … actions that produce consistent substantive, irreversible changes in identity of followers and of systems being addressed by the leader.

To achieve this 3rd degree transformation your actions must flow from a world-view mindset that is a direct and automatic reflection of who you are at an identity level. The implication is, if you want to be a leader that produces consistent, substantive and irreversible change so those around you around empower those around them to be leader, you must look at WHO YOU ARE and how that is reflected in your mindset.

Systems Thinking

Systems thinking is the process of understanding how things influence one another within a complete entity, or larger system. In nature, systems include ecosystems in which various elements such as air, water, movement, plants, and animals work together to survive or perish. In organizations, systems consist of people, structures, and processes that work together to make an organization “healthy” or “unhealthy”.

Now thing about taking a Systems Thinking Approach to community engagement is the fact the systems are scalable. Finding a social system that works on a small scale and understanding how it functions to be healthy, it can be scaled up or down. For example think of a steam system; it can be a medium sized coffee-making machine in a café or as huge as the steam machines that used to run entire factories, or scaled down to a little prototype. The principles works the same at any size.

What happens to our capacity as a community to function as a single cohesive unit when we apply systems thinking to our community? We not only create a replicatable model that can scale up larger communities, and perhaps the globe, but it can filter back down to individual families to improve these smaller units. Goes without saying this provides an impressive social return on investment in the community.

What is Experiential Learning?

Experiential learning will take us out of our comfort zones, engage inspiring leaders, and help us discover innovative organisational approaches to tough problems. We will learn to see the world differently and deepen relationships.


Program Content

The program content is developed synergistically as the issues and resources emerge during participation.

Program Cost

Program Participation has ‘Gratitude Based Pricing’ – which means each organisation’s participant or individual pays what they are able. This project needs to be inclusive and engage all community sectors and not disadvantage any stakeholder because of financial concerns. For this reason, volunteer organisations may contribute as they can. Everyone will be invited to consider Sponsorship to assist in funding the program.

Sponsorship Possibilities

Note: All participation is subject to an appropriate Expression of Interest

Platinum Sponsorship – $10000 Naming rights. Provides the opportunity to demonstrate your organisation’s commitment to innovation in leadership at the community level. Organisation featured in all local news articles and in magazine articles interviewed for example the August edition of Leadership HQ. Logo featured at the top of all banners (4 or 6) above/alongside the 10X logo. Logo included in all promotions and presentations. Enables broad community participation through gratitude based fees for community leaders who would otherwise not be able to attend. Inclusion of a participant from the organisation’s is an additional gratitude based contribution.

Gold Sponsorship – $5000. Provides the opportunity to demonstrate your organisation’s commitment to innovation in leadership at the community level. Logo featured on all promotional materials and advertising. Logo (450x450mm space provided) featured centrally on two (2) sponsors banners. Includes participation in 2021 program for key stakeholder (i.e. CEO/GM) and 1 other place on the program for a key stakeholder of their choice. Enables broad community participation through gratitude based fees for community leaders who would otherwise not be able to attend.

Silver Sponsorship – Provides the opportunity to demonstrate your organisation’s support of leadership development at the community level. $2500. Organisation’s name listed on all promotional materials and advertising. Name listed on two (2) sponsors banners. Includes participation in 2021 program for 1 key stakeholder (i.e. CEO/GM). Enables broad community participation through gratitude based fees for community leaders who would otherwise not be able to attend.

Bronze Sponsorship – $750. Provides the opportunity to be involved in leadership development at the community level. Includes participation in 2021 program for 1 key stakeholder (i.e. CEO/GM). Off-sets the cost of participation through gratitude based fees.

Philanthropic Contribution $10K – Logo featured at the top of Sponsors banners (2) above/alongside the 10X logo. Logo included in all promotions and presentations. Invitation to submit EOI for a Mentor or Guest Presenter spot in the program. This can be arranged by a pre-recorded video interview. It is possible to contribute anonymously if requested.

Philanthropic Contribution $5K – Negotiable or similar recognition to Gold Sponsorship.

Philanthropic Contribution other amount – Request of recognition to be negotiated.

Gratitude Based Contribution amount – Includes participation in 2021 program for 1 key stakeholder (i.e. CEO/GM).


10X Tamworth Project

10X Tamworth, a program to build better regional communities by developing the leadership capability and capacity of the community. Phase one was initiated in Tamworth NSW in 2016. The first gathering of leaders and people of passion catalysed relationships between the participants that synergised their leadership. The model challenges the individual, heroic model of leadership, in favour of a networked model of leadership. From this original group formed Regional Unlimited. This not-for-profit is now in phase two of the project.

This leadership development and community engagement project aims to create a best practice model for the community and perhaps the world—a model of what’s possible when leaders more fully commit to the good of the whole and are provided cutting-edge, innovative leadership tools that are proven effective and underpinned by science. Most unique about this leadership development program is that it brings together three very powerful leadership concepts in a single program: The 10X principle, Systems thinking and the LevelUPLeading approach (each of these concepts are explained below).

The Project Model

There are three core phases to the project: initiation, expansion and articulation of the model.

Phase 1: Initiation

Initiation Phase commenced in 2016 and brought together stakeholders from key sectors (or voices) of the community. Significant sectors of the community have been identified in consultation with community leaders.

The program delivery incorporated experiential learning and structured group activities that explored and developed competence in the three powerful leadership concepts: 10X Principle, Systems Thinking and the LevelUPLeading Approach. Together the group made application of these concepts, creating an inspiring vision for Tamworth. 

Phase 2: Expansion

A core group of participants, understanding and modelling these principles of Next Level Leading, then formed Regional Unlimited and initiated the RU Volunteering Project (see ruvolunteering.org.au for more information). Having created a foundation and having tested supporting a community project to fulfilment, phase two takes the model to the next level by bringing together the next cohort of leaders. Facilitated again by Dr Gene Early in May 2021, this gathering will develop a support structure and process to support and network those who are heading up projects in the community. 

Phase 3: Articulation of the Model

When phase two has been achieved, the experience and process will be distilled into a model that can be replicated. Dr Early’s expertise as a world expert ‘Behavioural Modeller’ will be utilised to articulate a scalable model at a Regional, State, National or Global level. Where the project goes from there will be limited only by the imagination and inspiration of the group of participants invited to join.

Background Information

Inspired by Dr Gene Early, a masterful Change Management Consultant and Leadership Coach, the 10X Tamworth Project is modelled after the transformational leadership development programme, LevelUPLeading, first brought to Australia in 2015. It is infused with Gene’s experience of energising organisational systems to make powerful impacts in the world. And, it is inspired by his work on scaling compassionate leadership with Leaders’ Quest.

10X Tamworth is a unique leadership development program, designed especially for the Tamworth (NSW Australia) community for local Tamworth community leaders. It has emerge from the collaboration between Deb Maes and Dr Gene Early.

Why Tamworth

Gene’s extensive experience in the field of organizational and leadership development enabled him to recognised two unique features in the Tamworth (NSW Australia) community when he was first invited to meet local business and community leaders in 2015.

  1. First of these two key unique features of the Tamworth community is the larger than usual pool of leaders who are passionate about giving back to their city.
  2. Second, the exceptional diversity of personality and backgrounds brought together, their openness
    to explore how the community can apply 10X thinking and their willingness to utilise the unique assets of Tamworth for the greater benefit of the community.

Other Programs


Perhaps you can’t fully appreciate what this will mean for you in terms of increased influence, income, personal fulfillment and satisfaction, though I look forward to your surprise as you choose to take this journey.

Suite 6 | 179 Marius St, Tamworth, NSW 2340
+61 447 462 446
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We acknowledge the Kamilaroi people as the traditional custodians of the land on which we work and live. We recognise the strength, resilience and capacity of our Aboriginal community. We have the utmost respect for the Elders past, present and future. We aspire to join equally with our indigenous brothers and sisters in working to create a healthy and productive environment for the whole of our community.

© Copyright 2021 Deb Maes. All Rights Reserved